5 CRITICAL Things You Must Know Before Hiring A Social Media Manager For Your Business (#5 Is Most CRITICAL!)
By Cevel Regis
Social Media is a big deal! With over 2.1 billion people active on social media platforms globally, it is a haven of opportunity and has the potential to significantly increase your business revenue.This is why you need the right Social Media Manager. A platform with such a massive reach, should be placed in capable hands because this has the capacity to make or brek your business.
In Trinidad and Tobago and by the extension the Caribbean, not all businesses are clear on how to hire a social media manager. Finding the “perfect” candidate depends on the business’ needs, goals and budgets. A well-qualified Social Media Manager could be the key to a positive ROI from your social efforts. Simply put, this could be the key to bringing in the big bucks. This is why we put together this checklist of things recruiters should know before hiring a social media manager.
This may seem like a no-brainer but lack of set priorities is a universal problem for those who struggle with social marketing. Before you hire you should set specific Social Media Objectives. This includes of big-picture goal and specific short term goals, such as getting the type of content that best sells your brand, generating new sales or appointment bookings, brand awareness strategies, community management and customer service and support.
2. Your Brand’s Image and Voice
Let’s face it social media is a noisy place. To stand out you need to find your niche and stick to it. You must identify what makes your business unique and what tone, style and image best suits your brand. This information should be communicated to the incoming Social Media Manager so that they understand and produce brand-relevant content from inception. Your Brand's Voice has the capacity to humanize your brand and make it more appealing to your target audience. You need to listen to how your community speaks, understand its culture and they way they speak.
3. Understand Why You Need a Social Media Manager
If you’re an avid social media user you might be wondering, can’t I manage my social media myself? There is technically nothing stopping you from doing this but ask yourself the question: Can I manage my social media effectively without neglecting other important tasks? The responsibility of creating content, scheduling posts, responding to messages and managing an community takes a lot of effort. Having a delegating the responsibility of managing your online presence to a Social Media Manager will save you time. Time that you can invest into other aspects of your business.
4. Social Media for Business is Different from Social Media for Personal Use
Many people might be active on social media but do not understand the metrics, strategies and objective oriented approach involved in managing social media accounts for businesses. Personal social media accounts are generally used to share stuff with friends and to consume content that others create. Business accounts however, are used to connect with customers and market products and services. The content one creates for business accounts must align with your company’s brand and sales strategy. This requires a very calculated and approach and execution, as well as tons of creativity. Be sure to hire a Social Media Manager that has Experience managing social media business accounts
5. Your Social Media Manager is an extension of the company’s overarching Marketing and Sales Strategy.
Gone are the days where the role of the Social Media Manager is solely to source, create, write and schedule posts on behalf of your business. Frequent posts, including trending and viral content, mean nothing to your company if it does not generate sales and increase your ROI. The modern Social Media Manager is now the tip of the spear for your company’s marketing and sales efforts. He/she must have a solid understanding of the inner workings and tactics involved in Social Media Advertising, Sales Funneling and Lead Generation as these are critical components of every company’s digital strategy in 2019 and beyond. When selecting a Social Media Manager for your company, be sure to look for a true digital strategist that can demonstrate his ability and capacity to generate sales for your business online.
We have put together a FREE Facebook Business Page Audit checklist for you. After completing this list you would have a sound understanding of what is required to
This information is a perfect guide to show you what is expected of your Social Media Manager.
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